A charitable trust working across culture and sport needed an annual report that didn’t just tick a compliance box, it had to engage. With multiple stakeholders to serve, including the wider community, the report had to balance detail with clarity and insight with inspiration. We tackled complex financials, ensuring clarity without oversimplification. Real-world impact was brought to life through relatable examples, all structured to engage diverse audiences while staying true to the trust’s mission.

We led the content and design strategy to bring the trust’s year to life credible, compelling and outcome led. From clear financial storytelling and impact driven case studies to refined layouts and tailored messaging, every element was designed to resonate with all stakeholders and predominately the communities they serve.

Placing impact storytelling at the heart of future reports, using real examples to connect with diverse audiences. Financial information should remain clear and easy to understand, supported by visuals to enhance transparency and trust. Structuring content around stakeholder priorities, especially community relevance, to continue to drive engagement and reinforce the organisation’s strategic objectives and charitable compliance.