strategic communications for engagement
sector - energy and industrial services
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The challenge
We partnered with a client navigating organisational change and rapid growth. The organisation faced silos in messaging and a lack of cohesive communication infrastructure. Leaders needed support to align messaging with change efforts and keep employees informed, involved and energised. The task was to strengthen employee engagement and internal alignment across a dispersed workforce.
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Our approach
We delivered a strategic internal communications programme that aligned teams, supported change and strengthened engagement. Through collaborative discovery, tailored messaging and structured rollout plans, we enabled clear communication from leadership to regional teams. Our work included survey design and analysis, editorial content, event facilitation and the launch of a central intranet hub, driving insight led decisions and ongoing collaboration.
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Our recommendations
Creating communications champions across business units, embedding continuous listening and feedback loops and strengthening the connection between messaging KPIs and culture metrics. Expanding intranet functionality was also advised to foster team connection, not just information sharing.
“The real shift was people owning communication, not just waiting for updates, and at all levels. Having champions, listening more and creating space to connect really changed how we work together.”
OUTComes
Clearer and more consistent communication across the business
Increased employee engagement and connection to company strategy
Stronger alignment between leadership vision and day-to-day messaging
Communications now seen as a strategic driver by senior teams
Intranet retained and expanded as a trusted platform for business-wide updates
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