Brand clarity to drive engagement

sector - energy services

  • The challenge

    A business unit within a global energy group needed to build a cohesive brand identity that reflected its role in the energy transition while honouring legacy Oil & Gas brands. At the same time, internal engagement and digital visibility needed a boost to fully support the brand’s evolution.





  • Our approach

    We led a strategic brand implementation programme that unified the business’s identity across service lines, strengthened its digital presence, and fostered internal alignment. This included employee engagement workshops to gather insight and build buy-in across teams, the introduction of a dedicated marketing resource to drive execution, a comprehensive digital audit covering website structure, content and optimisation opportunities and brand strategy workshops to refine messaging and support agency-led brand development.

  • Our recommendations

    We recommended maintaining legacy brands as distinctive product identities while clearly positioning the overarching business. Enhancing the website’s structure and content was key to reflecting the company’s full capabilities and strategic narrative. To support consistent adoption, internal teams were equipped with practical tools and guidance to apply the brand confidently across all touchpoints.

Leadership team around a desk
“Establishing our in-house marketing capability and aligning our brand across platforms has been a pivotal step. The enhanced digital experience and stronger internal adoption have positioned us to lead with clarity and confidence in the global energy transition”
— Senior business leader

OUTComes

  • Creation of an in-house marketing role to own brand and digital strategy

  • Cohesive brand framework now in place across all services and platforms

  • Enhanced website experience driving stronger digital engagement

  • Internal adoption of brand messaging improved through active involvement and clear tools

  • The business is now better positioned to lead in the global energy transition - both externally and within its teams

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let’s make your positioning stick with clarity, connection and consistency