Marketing Strategy & Talent Performance Review

sector - construction

  • The challenge

    A leading £100M construction company with more than three subsidiaries needed to take stock of its marketing. Brand identity, messaging and digital impact were fragmented across the group and marketing efforts weren’t aligned with its strategic goals or growth ambitions.



  • Our approach

    We partnered with leadership to deliver a strategic marketing review, assessing team capability, structure and digital footprint. Through discovery sessions, a full digital audit and stakeholder interviews, we identified opportunities to realign marketing activity with business growth and strategic priorities.

  • Our recommendations

    Centralising marketing leadership across the group to ensure strategic cohesion, while empowering each subsidiary with delivery leads. Investment in digital transformation, including a new website and refreshed brand identity to strengthen visibility and engagement. Aligning team roles and competencies with strategic business plans will future proof capability and support long term growth.

A woman standing in front of a whiteboard with sticky notes, presenting to a group of people seated around a table with laptops and notebooks in a bright room.
“Bringing our marketing under one strategic umbrella is a game changer. With the audit and team review, we’re all set to tell a consistent story and it’s exciting to get everyone moving together.”
— Group Director - People, Culture and Organisational Development

OUTComes

  • Marketing efforts now coordinated under a group-wide strategy

  • Improved clarity and consistency in brand messaging across all business units

  • Stronger digital presence that reflects the company’s scale and ambition

  • Clear roadmap for future marketing investment tied directly to business growth

ready to elevate your marketing with clear strategy and smart structure? 
let’s explore what we could bring to your business.